Industrial planning to the destination from the planning

 The reason why you think of this subject, but also from practice. Because although I started doing all these years of planning is only one mm a planning, and some parts of the planning, I basically have intervened. So in these processes, there are many thoughts and feelings, there are some considerations to consider side put these out today for your reference. I said something last year that, In a sense, our travel plans coming to an end, tourism planning itself needs to innovation, this innovation from the perspective of regional tourism planning, is planning to destination planning from industry.
Central Committee of the new create a harmonious society. old habits of how to further expansion of industrial planning, in the process of expanding what innovation is a core issue.
said regional tourism planning, in fact, there is a very important experience, is out of tourism, said Tourism. into the best in the world, say a flower, where it plans to do that bit. However, strictly speaking, not many such areas, even in the first position in the world, inside there are also many weaknesses. so if you travel said to him, tourism, this thing is hard to say clearly, or it is clear, but he did not know, we have the experience, and sometimes we really have requires us to how do they know, if this time we gave up his very professional, very technical on the set, under a lot of effort, but he can not accept.
Another aspect is to analysis, be able to convince the local.
the whole, now we have to do the regional tourism planning, is to emphasize the that tourism. even met some heads of townships and feel some things with them does not make sense, does not make sense not just complain about other people, of course, they have their limitations, as an expert, our relatively open field of vision. But the problem is we do is that they live, is a limitation to contain, therefore, the most important thing is to break the limitations. to break the limitations of such places, we need to study our own limitations of what their own.
a , on the tourism industry planning.
from the early eighties of last century, Mr. Chen Chuankang, Mr. Guo Laixi, etc. are the first people who do travel planning, has now been more than two decades. In fact, we do tourism development planning process, are beginning to do project planning, from project planning to gradually expand to industrial planning, and further, in a sense, industry planning to replace the project planning. This is the development of our tourism industry, a process starting from project start , and gradually form industry, we felt a need to do estate planning. Therefore, estate planning itself is not wrong, but under the present situation with the corresponding limitations. The reason why the formation of the industry plan, in fact, because the industry itself development of this demand, demand more and more intense, our expert team of the natural growing, in the process also created a corresponding relatively complete, and also more complete planning system. At present our industry in general planning of the system the following, first, resources, research, and evaluation of resources, in this based on product mix, product design, and then further to do market analysis, a number of measures, and finally the security system. In the middle is also a lot more technical means, There are some things continue to innovate, such as the SWOT analysis method has now been widely used, some new methods are in use.
but is constantly in the new method is introduced in this process, I feel the idea of the overall pattern of lack of innovation, so naturally, even though you feel very good planning, regional planning, but there is not fun feeling, which I took part in planning the assessment process is the local party and government leaders in the general reaction. One aspect that is not fun, In fact experts themselves to the idea that we have limitations, we are too limited to tourism. Another aspect of this is our general reaction, to form what is real is not enough. In fact an objective analysis, This response is not accurate, because the local commission's task is a regional tourism development planning, rather than detailed rules controlling, if the local demand to achieve the depth of detailed planning, expert implementation naturally to this depth, but now the place is generally ; general rules problems.
the other hand, in the development process, we use a lot of tourism industry plan replaces the regional tourism development plan, so the present system should be more perfect, and it should be said to have played a very active role.
first role is to sort out what parts of the corresponding clear, especially in a sort of resources that clear. This is a rather large role in enabling the local to have a more objective judgments. because any a place that it is very rich in tourism resources, even though there is nothing to see things, there are many things worth saying. China has five thousand years of history and culture did not break, no place has a lot of celebrities, there are many famous events, so The general situation is, very, head said the flower out, upside down he said, this thing is not implemented, does not implement, because in some places is no implemented? can say to even a good. However, often in the process, experts and local party and government bodies formed between the heads of a number of different views, and even some friction. For now, it should be said first role, which is clearly the sort of resources, the basic orientation is the foundation of setting clear role in the country has generally played.
second role is for the design of local products should be said that had a relatively large role in promoting many of our planning process is actually in the implementation of the major efforts in the products.
third role is to place the image of the tourism development or tourism image of the market in general had a refined and summarized It should be said that a more prominent role, but not the main thing. But in the current planning process, the places tend to see the most important in this matter, and this is just Shaozong Bian told the local always felt that such a set more important than the plan itself. Therefore, in the process of planning, we are planning group brains, the biggest difficulty is that local tourism image assessment in the planning process is generally the most contentious of this, even if the plan has already done , we are still debating this issue. Here there is need to explore the factors that side, no matter what are the look a few years, we should say a lot of planning in our further expand, but also further deepened. For example, many investment plans have increased the contents of this part, not only do the planning, while the investment channel, way, repair input-output methods have done a bit.
Logically speaking. planning to achieve this level, is already quite deep, if we and the international comparison and planning, including planning and international experts on the comparison and, I think our level is not bad, in some respects we are better than international experts. we look to do some of the foreign experts of tourism planning projects abroad, including foreign experts in China to do the seven provincial planning projects, I feel they also have very major limitations. If the comparison, we also have relatively strong local.
First, our idea of the general macro stronger than they, this is a common problem. foreign relatively complete market economy, more developed, the Government corresponding weakening of the role, so long as they analyze the market, then the project laid down on the line, do not need so much analysis of macro phenomena. But precisely at this point, we formed a framework adapted to the needs of developing countries In other words, in developing countries such as China, especially the development of a large country, we worked out a set to adapt to national conditions and in the international framework with a set of relatively universal. I think this is better than foreign experts place.
Second, some technical problems for the concerns and they are different, thus achieving a complementary role. For example, foreign experts in a number of tourism planning, including project planning, for the community is concerned, it is also very natural, because in those countries, the balance between the interests has been formed, the balance of interests between this process, the community interests of expression, the expression of channels must be planning experts consider the issue to focus on. The problem we had to weak point, but in recent years, especially in the last two years some of the plans, this one should be said to have strengthened. So if to say it, including a number of technical and economic means, the means we use now is not weak. Finally technical expression and expression of the overall planning, we have basically reached the international level.
in this process, we learned a lot from what foreign experts, to be blunt, then at some point foreign experts, especially to do a master development plan, also need to learn from us.
tourism planning process of tourism development in the country does have a big role, but there are corresponding limitations, the biggest limitation is that our emphasis on to Tourism, said tour. If you do travel say tourism project planning to travel there is no problem, because tourism project investments are generally investors do not need to review this set of arguments, as long as the project planning in place, he felt good, it will soon operate This is a common situation. But as a government commissioned regional tourism planning, tourism is clearly not on the tour said, this is one of the biggest limitations is precisely what it often causes local planning groups and the different point of view, not even the relationship between Shun. such a big limitation, that the overall framework and the general idea of the different, triggered a series of derivative problems.
first derivative of the problem will form a condition, some of the things we are valued and their no value, some of the things they are valued, we feel that need not be so valued, in fact, there's different angles. or the old adage, upside down to make a empathy. I If, as a party secretary, as a mayor, how would look at this thing, I will travel on what kind of position, I would like to travel to what kind of results, and ultimately produce What kind of role. If you make one of these empathy, planning group thought would be broadened, so that you can and good agreement with the local party and government leaders, and the work and specific objects, such as Deputy Mayor in charge of tourism and deputy County, etc. will be more along the interface. I feel like that all need to study the issue.
example, I recently came to the place, talk to them about the problems of tourism development, and I said, I give you a set of development bit, and you as a place to foster implementation of the A law is a tourist area in areas of cadres, but the Tourism Board is not out of the local cadres. is very simple, because the tourist areas of large, high-impact, leading to the many opportunities and leadership contacts, so the tourist area will have a cadres. but on the other hand, tourism, too narrow, so the work can not enter the political center of tourism, and tourism is not a cadre. If these words plainly, I submit that the overall political objectives of the official operation involving all of you, these words generally the case on the table, not the words of the hall. But the concept of the place is conservative, you talk to him big deal, in truth, little reasoning will not listen, he can only speak the truth listen to. these words they all point to, so they are very excited, repeatedly said, I can not afford to take the air effort, but I think this way you can go backward thinking, complex relationships, this is the premise, these are what you need to do a plan to face the questions, complaints can not solve the problem, but through the planning so we can at least play some role, so here are upside down on the need to study our own limitations.
should be said that planning in the tourism industry for many years our country has matured. But the more mature and more things need to innovate, because the mature things easy modeling, modeling, once formed, everyone would think that can be lazy, and even a lot of things can be cloned. To be blunt, we plan some really horrendous. For example, once I see a municipal plan, inside one of a moved here from Inner Mongolia, and even such words are not adjusted. Why? for modeling, and I just went to the local installation of these materials, frameworks, methods, ideas, basically does not move, this plan can, at least you can justify the surface , and so careless to this level. We have some project planning, too, I recently saw a plan that was originally in the mountains, the mountains have to say that in several places that mountain, which is the planning of the Hill moved over the content.
tourism planning is the most important difference, the difference is to find personalized, requires that every plan must be innovative. but the system was formed, and relatively complete, and it means that we cloned great room, and experts are busy, cloning some of it anyway. But there is also a problem in the system are often more mature, more need to innovate, it is on this basis, I feel the industry tourism planning shift destination planning is a necessity.
Second, conversion
background is development of some general issues. If you hit an analogy, the city is a company secretary is the chairman of the board, the mayor is the general manager, then the Tourism Bureau is a marketing manager, rather than a workshop. If we just from the perspective of industry stress equivalent to the Tourism Bureau is positioned as a workshop, a product of this workshop, the workshop's existence makes sense, no product can eliminated. But if the Tourism Bureau is a marketing manager, secretary and mayor in city management , City Tourism Bureau in the packaging and sale of the city, will always have status, and this position will be with the development of market economy continues to increase. fact which requires us to transform ideas from the great idea to focus on, we must break through the status of the traditional industrial planning, the regional planning does make a regional plan, which is a conversion in the background. So this is basically a regional plan for the center of the rapid development of the city, involving a number of rural development. The Chinese system have been so many years, and now the corresponding stability. Although some institutional issues under discussion, the five-tier administrative system is now adjusted to three levels of the administrative system, although a consensus has formed in the academic community, but also need to process in operation. even by three administrative system to operate, it also means the city as the center of the future regional development is a necessity.
From this perspective, we should pay attention to regional development planning points, first, the research must be strengthened for the city This strengthening is possible to make the point that we plan and consistent with the basic point of the local people, with the corresponding basis, like a lot of work to be done down.
The second is to strengthen the demand orientation. Now Planning should be said that a considerable number of resources to follow-oriented, product oriented, or a producer-oriented, not consumer oriented. In this case the text can be made very beautiful, but we feel there is a good mm implemented. because for the evaluation of resources to further the formation of product integration, are the production process. But now the situation on the contrary, and in that within a few short years China's tourism market should be said that has undergone major changes in demand , changes in demand means that many products must be carried out structural adjustment, the adjustment process is a process of optimization, which means that many resources that you now need to look at heavy dilution, the original look was not heavy resources must now be strengthened.'s largest leisure to adjust to this demand should be the supply, the demand for leisure we say ten years, but the real demand is the market the past few years. Another example is self-driving Tourism, basically within a year in 2004 to form, the rise in National self-drive tours of three thousand people, it should be said that a very large amount, but the market changes so rapidly, we do not react quickly in many parts of the response. but we plan to do in this regard to the need for The sensitivity of this area there is a corresponding, through demand-oriented one way to create a market awareness of tourism development, which is a fundamental orientation. Although we used well in regional tourism planning in resource allocation and market allocation dispute, in fact, I think it does not matter which faction, it is important to the development of up to unity. This calls for regional tourism planning to form a comprehensive inside things, requirements are the requirements of comprehensive development to achieve systematic development. should be say this is our shift from the industrial planning several points of destination planning, so that these points can make the maximum travel of the pulling effect.
three tourist destinations on the planning
1, planning content
addition to planning the content beyond the basic need to talk about, and now three points of fact.
first point is the image, the image is also the most controversial, the most difficult. I think we need to deliberately pursue one or two words to summarize these things, why? because the market economy gradually cultivate and nurture the process is a market segmentation, demand personalization process, which requires our products, the image must be subdivided. so now I feel more good way is based on their own resources, product features, the main thing is according to different market needs, design the different image formation system of the image. As for the image after the formation of the final system, but also what form a , which can be discussion. This is the path corresponding to a market economy, and the system of the image is actually two aspects, one aspect is in accordance with market demand raised at different levels, another aspect is provided in stages according to the local development out. because now may still be the primary stage, the initial stage of what the image is constructed, to the next stage of development to construct a mid-What image, what image to construct a long-term. The combination of vertical and horizontal aspects of the image formation system, we can better solve the problem. If the image has been formed, where the edge of something and then make a corresponding point is also simple. Our situation now is that we should study up a word or two, so the two sentences Jiaoren brains, but in the end no one is upset, this is common. I rarely come across such as the planning group which put forward what the image of everyone to stand up applause; because the Such a process is difficult to form a unified understanding of all. But the The most important thing is to accept tourists, market acceptance of the understanding, but a different image of the naturally involve different ways, different channels, this is a more important issue.
second point is about marketing. if from Travel industrial planning point of view, marketing is basically done Tourism Marketing, of course, the tourism bureau marketing is definitely a heavy head work, but how the overall market as the city is not just a marketing thing how Tourism Bureau. For example, in 2003 Tourism Conference held in Sichuan province, the General Assembly set a shape and the image of Sichuan tourism promotion and advertisement, and finally down a clear lead by the Sichuan Provincial Party Committee Propaganda Department, a total of 24 work. I met at the propaganda department, he was provincial Standing Committee, I said, how do you take the lead in the ah; He said the only thing I did it in order to have intensity. Tourism Bureau to do, a lot of things to dry for it, it is very natural. In fact, Sichuan province Tourism Conference this model itself reflects an overall concept. But as a planning group, if we are mainly in marketing marketing design, marketing design, if we just stick Tourism Bureau to do, things do not easy to handle. The most common is that we want to help in the planning in the Tourism Bureau to speak, to increase funding to increase the establishment, increase staff, to create easy to go abroad, those words will be said, but always felt that these words Debu clear It always felt bad breath, bad Where? difference of the Party Propaganda Department. in fact also requires from the a certain sense, is a small plan, this plan put forward by the Tourism Bureau, implementation, and even some planning unit is directly commissioned by Tourism Bureau, this plan we can do it very carefully, the details are in place, but in the implementation of on the very difficult.
destination planning should be a big plan, big plan in addition to a number of tolerance inside the corresponding industrial planning content, there are three aspects have to study.
The first is through tourism market advantage to make tourism into various departments, various sectors of the job growth points. For example, talking about planning in forestry Forest Tourism means to have the work, talking about water travel to work means a corresponding Water Conservancy Bureau. Because the largest tourism feature is integrated very strong, it can involve all aspects of the case, a destination must have such a plan inside the content of what the various departments in the inside position, what kind of things to do, what kind of benefits can be summarized is to become a growth point in the work of various departments.
The second aspect is to make travel as various parts of the region's economic growth. For example, a county-level planning involves township, a municipal planning may be involved in the various counties, which Naturally we should be all local economic growth. through the deepening of such a content, to mobilize township, city and county initiative, will know after reading this plan, I do, done any good.
s three aspects are planning to realize the interests of the community, as the fusion point of community interest. Now look, more and more important community issue is the problem, some planning done well, but because at this point to consider Debu Week even lead to the implementation process in the planning of some major contradictions and conflicts. Hohhot to the year before I met such a thing, the idea of a Mongolian style Hohhot Park, the Mongolian customs levy of eight acres of park land, land is cheaper, Results park next to the tomb of Wang Zhaojun, sign a four acres land, land prices 50% higher than they are. This is about people quit to start trouble, twenty thousand peasants besieged the Mongolian style garden. the day I'm going to look at, they said No, now can not go, I said, even went to see what the situation, the results of the day when the wind is strong and we went to the farmers is not. turned around after I said, you have to adjust this matter, the proposed amendment immediately this plan. The plan revision process to participate in a local community leaders, specialized planning the two blocks, one is the Food Street, a commodity Street, which two blocks to provide local farmers, as to how the specific arrangements for community leadership decisions. This put investors, local government and people of the contradictions in its own contradictions into the people, and the concern here is not the premium level, which is nothing more than a few thousand dollars an acre increase, for the ordinary people, there is no fundamental of significance, but the idea out of two blocks, so they have a reasonable distribution, it will form a long-term interests of the mechanism, on this basis they will never again make trouble. It should be said in the original planning of these projects have, But the difference this breath, as this touch tone enough to trigger such a thing.
so I feel it from the destination planning in these three linked areas must be strengthened, so that it may be real conversion from an industrial plan. This is the content from the planning, there are a few that need to strengthen.
2, in accordance with the planning system
fact we are now planning the content industry, the planning system, the contents of the corresponding have it all, but because these elements focus mainly from industry, so some things from the industry plan, this system is reasonable, but from the destination, the planning for such a system is to be adjusted. Therefore, from the planning system mainly for two.
One is to attract elements of what we call, travel, housing, food, shopping and entertainment six elements.
One is the development of further elements, essentially the development of elements industrial planning is that we are now mentioned in the protection of this piece, which has this piece of planning texts. if only from a security perspective, the protection of industrial development in this location is accurate, elements of a science, because the security means the outside to protect me. If you plan from the destination, it should be re-positioning, positioning it for the development of factors, including information, education, culture, environment, science, technology, etc., I summarized the six elements of what is .
so the two aspects of the twelve elements constitute the destination of the planning system, such a planning system in the appropriate course of action is also easier to comb. easy to form a concept of security, this thing as a tourist Bureau of things at work in the development, will form such a work pattern, but the specific implementation of such a work pattern is very difficult to operate down. If we factor it as a development proposed, it means that it is the obligation of each sector, That is a destination planning, the various departments and localities, and even some of the major companies in this side should be able to find their place, in this position, he knows what position, what role, future prospects What is effectiveness, it should be clear. This truly reflects the requirements of a comprehensive, system-oriented development, which is run from the planning system.
3, the first aspect is the study of organizational
Government requirements. at least for the present situation of view, the main regional tourism development plan is no doubt that the Government, the Government as the main body, so we must demand of the Government. Of course, the government should demand the same level of separation, because I government departments for many years, this real sense is very strong. For example, sometimes come back to our comrades from the Ministry of Finance, the Ministry of Finance has told me what advice I asked him who the specific advice. because of such integrated Ministry of Finance sector, the focus is on how the Secretary of the Prime Minister, Deputy Prime Minister, the Director concerned is how to best configure this power, while the clerk was concerned about how the right to liberalization, it means the situation. At this time, you generally, the views of the Ministry of Finance told me, how can I listen to, ah, only know what people's views, before we know can do this sort of advice. Again, this action is the Government body, but the government then? Government is concrete, so we have to study our different levels corresponding to have different views, but the final analysis, these different views are the boss, the boss is not difficult to do out of planning, the core issue is the problem. Now all The reason why raise the issue of local tourism development planning, it is important that they are starting to focus on tourism, and it is not just Tourism Bureau and the emphasis on executive leadership in charge of tourism, more importantly, are one of them, second in command paying attention to, so touch clear one, second in command of ideas and base, while in the process and strengthen their communication, this is the most important point. If you can do this work in the front, even if this plan is basically made of the; but if you and places, particularly lack of communication party and government leaders, how much power you down, and finally, most likely not pass the test. So here is a specific government, can not be generally said. here in particular to prepare for that we Tourism Many views are sometimes positive, but sometimes interfere with the work of the Planning Group, as the views of Tourism is the kind of sector views, often only consider departmental interests. If things settle down the big, the Tourism Bureau of the sectoral interests will naturally cover the inside; but if the interest is too strengthen the Tourism Bureau, in fact, to the local party and government leaders will be a feeling that this plan can not, I am concerned about how the overall development of tourism, and you only concerned with Tourism interests. So the problem like this practice to understand, in fact, a lot of things we like to do something, this is one aspect.
second aspect of the process.
first organizational model. from the organizational process for I feel now planning organization model need for innovation. Now the general planning organizational model is to the unit as a principal, then absorbs some of the outside experts, such ...